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Every Cat Deserves campaign

21 April 2017
Every Cat Deserves campaign

Our partner PURINA® is kindly supporting us through their Every Cat Deserves campaign to help provide a million meals for cats in our care.* Our thanks go to Purina for their continued support to help us look after the many cats across our branches and adoption centres.

The focus and main message of the campaign is that they will be providing a million meals for cats in our care*. In addition, you can help support us through the campaign by becoming a Cat Sponsor.

The campaign will also be visible in April and May across two leading retailers, Amazon and Sainsbury’s. Amazon will begin from 24 April for four weeks and Sainsbury’s will commence from 26 April for three weeks.

There will be some in-store activation promoting the campaign in selected Sainsbury’s stores from Weds 10th May – Sat 13th May as well as online promotion in both retailers

For more information about the campaign and how you can support our work please visit https://www.purina.co.uk/pins/every-cat-deserves



* Nestlé PURINA® has agreed to provide £100,000 to Cats Protection in spring 2017 which Cats Protection intends to spend on approx 1 million meals for cats in their care.